1. Import and Distribution of Tires – Our Core Business

At Energy Tires, we have built our expertise around a strong commitment: providing our clients with the best tire solutions, combining quality, performance, and availability. For over 20 years, we have been importing and distributing internationally renowned tire brands, covering all market needs: passenger vehicles (PCR), light trucks (LTR), heavy-duty trucks (TBR), construction vehicles, and off-road vehicles (OTR).
Our advanced logistics infrastructure, with over 15,000 m² of storage space and a capacity of 150,000 tires in stock, allows us to respond quickly to customer demands, whether occasional or regular. This logistical strength is a key pillar of our market reliability.
We also have a nationwide distribution network supported by a structured and specialized B2B and B2C sales force operating in Morocco’s main regions: Casablanca, Rabat-Salé-Kénitra, Fès-Meknès, Agadir, and Tangier-Tétouan. With a portfolio of over 2,500 professional clients, we are able to act closely and efficiently with various sectors: transportation, logistics, construction, dealerships, corporate fleets, and auto service centers.
Our goal is simple: to provide each client with the right tire, at the right time, with the right support. Beyond distribution, we offer personalized service with technical advice, responsive commercial follow-up, and real ability to anticipate market needs.
Thanks to solid partnerships with international brands, we supply the Moroccan market with products tailored to local requirements for passenger, industrial, or professional fleet vehicles.
We are the official distributor in Morocco for the following brands:

- Firestone : An iconic American brand known for reliable, high-performance, and durable tires for both passenger and heavy-duty segments.

- Triangle : A Chinese leader in tire manufacturing offering excellent value for money with a complete range for passenger, truck, and special applications.

- Accord Lubrifiants (Made in France) : High-performance motor oils and technical lubricants meeting European standards for light and industrial vehicles.

- Volus (Made in Greece) : Specialist in AdBlue and technical fluids meeting EU environmental standards, essential for modern diesel vehicles.

Thanks to our national distribution network, our products are available throughout Morocco with personalized technical and commercial support. Our mission is to ensure quality, availability, and customer satisfaction by delivering tailored solutions to automotive professionals.

Tire Volume by Category

The tire volume distributed by Energy Tires is divided into several categories, covering the entire market's needs. Whether for passenger vehicles (PCR), light trucks (LTR), heavy trucks (TBR), or specialized equipment (OTR), each segment is carefully managed in terms of stock, availability, and demand adaptation. This variety allows us to efficiently meet the expectations of individual, professional, and corporate clients.

PCR + LTR: ±210,000 tires

TBR: ±39,000 tires

OTR: ±1,000 tires

Official Distributor of the Triangle Brand in Morocco

The history of the TRIANGLE brand with our group is marked by success and strong partnerships. From the beginning, we have been one of the brand’s major collaborative clients, working closely with its various importers in Morocco (BOURAIN, TOUPNEU, DMA, JAWDA, etc.). These trusted relationships have enabled us to generate significant revenue, averaging $3 million annually. Today, as the official distributor of the TRIANGLE brand in Morocco, we are proud to continue this journey alongside our partner ALL TRUTH, aiming to develop one of the most efficient distribution networks nationwide. This partnership aligns with our vision: to offer our clients reliable, innovative, and affordable tires while strengthening our position as market leader.

Matrax Tires: Performance and Safety Within Reach

As the official distributor of Matrax Tires in Morocco, Energy Tires & Services proudly offers a range of innovative and reliable tires suited for all driving conditions. Designed with cutting-edge technology and rigorously tested, Matrax tires offer excellent grip, remarkable durability, and superior driving comfort. Whether for passenger vehicles, utility vehicles, or SUVs, Matrax stands out as a high-performance and accessible solution. Thanks to this strategic partnership, we provide our national network with a product that combines international quality with competitive prices, while ensuring professional and local after-sales support.

Firestone: More Than Just a Product

Distributing the Firestone brand in Morocco means representing more than just a product—it means embodying a symbol of excellence and trust in the tire industry. Through this strategic partnership, Energy Tires & Services provides clients access to a globally recognized brand known for its longevity, performance, and adaptability to all types of roads. Backed by the expertise of the Bridgestone group, Firestone tires combine tradition and innovation to ensure safe, stable, and comfortable driving. Whether you are an individual, a professional, or a fleet manager, choosing Firestone means choosing a brand dedicated to performance and safety, with the guarantee of reliable and responsive local support.

2. A Premium Engine Lubricant Offering

Continuing our established expertise in tire distribution, Energy Tires & Services also offers a complete and specialized range of engine lubricants that meet the market's highest demands. Building on our strong position in the mobility sector, we have expanded our product range with premium lubricants perfectly suited for light vehicles, heavy-duty vehicles, industrial, and construction machinery.
We proudly represent two flagship brands exclusively in Morocco: Matrax Lubricants: A renowned Spanish manufacturer of 100% synthetic motor oils based on the latest technological advances. Energy Oil: Our own brand developed to offer excellent quality/performance ratio. These lubricants are formulated with advanced additives to ensure optimal engine protection, reduce wear, enhance performance, and extend vehicle life—even under extreme usage conditions.
Our offer also includes AdBlue, an essential additive for diesel vehicles meeting Euro 5 and Euro 6 standards. This product plays a key role in reducing pollutant emissions, especially nitrogen oxides (NOx), while ensuring cleaner and more efficient engine operation.
With strong logistics, recognized technical expertise, and a dedicated team, Energy Tires & Services is committed to providing both professional and individual clients with premium lubrication solutions, personalized service, and technical advice tailored to each engine type. This offering strategically complements our tire distribution business, making our group a key player in mobility across Morocco and Africa.

Energy Oil: Ultimate Protection for Heavy-Duty Engines

Developed by Energy Tires & Services, Energy Oil is a revolutionary lubricant designed to provide superior protection for heavy-duty engines, including those in trucks, construction equipment, buses, and off-road vehicles. Fully synthetic, it uses advanced technologies to ensure exceptional wear protection, thereby extending engine life and reducing maintenance costs. Specially formulated to withstand extreme conditions and high temperatures, Energy Oil optimizes engine performance while lowering fuel consumption through better lubrication. Its oxidation resistance and advanced anti-wear additives make it an ideal choice for heavy-duty fleets, all while meeting the strictest industrial standards.

AdBlue: Eco-Friendly Solution for Diesel Engines

AdBlue is a high-purity solution specially designed for diesel engines equipped with selective catalytic reduction (SCR) technology, compliant with Euro 4, Euro 5, and Euro 6 emission standards. Introduced in 2005, this technology transforms nitrogen oxides into water vapor and harmless nitrogen, helping to reduce pollutants emitted by heavy-duty vehicles.
Composed mainly of demineralized water and urea, AdBlue is injected into exhaust gases, significantly reducing NOx emissions and meeting environmental regulations while lowering the ecological impact of diesel engines. This solution is indispensable for vehicles subject to European anti-pollution standards.